Ria McKelvey’s ambition was to create a beautiful, timeless wardrobe for women, and she succeeded. Making many of her own garments, she prints digitally onto personally selected materials, creating affordable dresses and separates which can be styled for all occasions. Ria believes each piece should tell a story of its own and it is important to her that all fabrics are sourced locally. The pieces on offer are elegant, flattering and reasonably priced, despite their expensive look and feel. She has a passion for encouraging confidence through fashion and has named her brand after nieces Amelie Coco and Verity (VeVe).